Is that the Joe " Hook" Ross posting these enlightments for us mere mortals? Business must be bad for he has now to forage the forums. Or perhaps business is booming, and he has enough time to make these "freebie" posts. By the way, I didn't read through the entire post from Ross, just like I coudn't read through his overpriced books.
[Please be more polite after all your comments are not directed at a third person but directly at another member i.e. Joe Ross.]