The most important feature is that they must be located in a jurisdiction with proper regulation OF RETAIL FOREX or second best retail investors.
And obviously they must be in a goodstanding with their regulator.
Secondly it helps that it is not an absolute new start up and very small business operated from a garage. (With all due respect to their ability to become a second )
Thirdly have a look at the top managers - are they sales people or traders? Makes a big difference to how they view you.
Fourthly and most importantly - if they push maximum leverage and minimum account size, and narrowest spreads they go to the bottom of the table.
But at the end of the day they are all promise and no deliver and deep down they need most of their clients to lose capital to their pockets. It simply is not possible to have a successful brokerage, with high tech and rent overheads, good, well paid specialist personnel and the like with only a small client base trading retail lots.
In other words, they have to churn clients, that means they have to do marketing that is ... what shall I say ... uhmm .. uhm ... slightly misleading (if you know what I mean).
