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For me, the most important is that they must not be holding the other side of my trade and therefore trading against me. I want them to be winning when I'm winning so that they have every incentive to be on my side.
(In the UK, this is achievable with some of the spread-betting firms who will "front-run" their successful clients, i.e. quickly accepting all positions from them and over-hedging them, thus ensuring a share of the profits for themselves. It's genuinely a win/win situation. It also confers the added advantage (over other forms of trading, including many of the so-called "direct access" ones with so-called "banks" some of which are simply bucket-shops) that because the spread-betting firms are strictly regulated by our Financial Services Authority, which examines every trade made by every client, everything is honest and any mistakes will very quickly be corrected. There are a number of other advantages, too).
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